In the past, the Hotel Ritz Carlton Bali is one of
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luxury hotels in the area of Jimbaran Bali. But now you will not be able to again find the Ritz Carlton Hotel in the region. Is Ritz Carlton Bali has closed the door for the wealth guests? The answer is no. You ever stay there, or just never crossed, still will be able to see the same building, but with a different name. The Ayana Resort & Spa is the new name. Name a more discerning local. If you’re observant, you will find more and more use of local names for the hotels & the new luxury villas in Bali. New luxury hotels and villas began using local words. Call it like The Bale, The Amala, Grand Akhyati, The Kunja, following the local names for the other luxury properties such as The
Ayana, The Ayodya, Keraton Jimbaran, The Samaya, The Kayana, Karma Jimbaran, The Seiryu. Is there a local word charm or just a trend? And why also they should start with word ‘the’?
Villa or the local luxury hotel with a name
that is usually not incorporated in the management of a large hotel so do not use the name of his hotel management. Even some hotels that use network management continue to use the local name for the hotel / villa like The Kayana who actually under the management of Santika Hotels. So what’s so special about hotel / luxury villas with local name?
- Originality. By using local names, simplifying management to pamper guests with unique services that wealthy local touch. Staying in hotels of this class as a more unique experience than just a place to stay. A villa in Bali with her Balinese service makes a service that is not easily available in hotels in other countries, and only in Bali. However, Bali has become a popular brand in the world travelers.
- Exclusive. Without a network put the brand, the guests are served exclusively without limitation or standard anymore. The local name is no longer associate the generic hotel standard service. On some luxury villa guests are served personally by a particular employee. Guests staying at home as a personal luxury. These villas are usually only provide very limited units, so that exclusivity can be maintained. Even to maintain exclusivity some villas are very narrow target segment as a special honeymoon, or just guests without children.
- Service unlimited. Hotel & Villa luxury usually do not have a rating. Despite offering a premium service, hotel / villa is not mentioned as a Star 5. They are more often referred to as a luxury hotel / villa. The absence of this rating makes the space of creativity in the service seemed unlimited, for example by providing a private pool in each unit, the room design sleep, or bathroom outside room. Premium villas are usually also offer a private party that is really exclusive, complete with cook and butler service as well.
- The location special. Hotel / Villa lavish location shoot with the advantages that are not owned by the hotel in crowded locations, such as Kuta, Legian or Seminyak. They chose a unique location a bit away from the hustle and bustle of Kuta. Being at the beach with sea views, in the hills, on the banks of rivers with clear water, or the rice terraces overlooking the expanse of the steps. Somewhat remote location is not an obstacle because the hotel / villa this class provides a car to pick up and deliver guests.
- Rates. On average, this luxury villa guests targeting deep pockets, like a diligent ads in Business Week Indonesia. With special services that the hotel can set a tariff hotel / villa well above the average 5-star luxury hotel though. Tariff 1 unit villa above $ 1,500 per night to be a common thing for the hotel / luxury villas. Maybe for the guests of this thick purse, which enjoyed experience worth far exceeds the dollars spent?
The use of local names are often used actually for the hotel / villas that are managed outside the local network, especially playing in the hotel segment 3 star rating down, though most hotels of this class instead tend to use foreign names. First, the local name is considered a reflection of the quality of local services and do not meet International Standards. But now the trend has been reversed. Local names are more attractive for the hotel / villa with luxury category. The local name is no longer as a local service representation but rather a unique service with a standard premium.
In my view, use the local name for the pursuit of exclusivity and service as a form of diversification with normal rating hotels. The names are chosen more pleasant and easier to say even by foreign guests though. Finally, the names would be easy to remember and to be associated directly with the place where the hotel is located, Bali. Use ‘The’ in front of more as a confirmation name as a unique service offered, beyond the international standards though. Use ‘The’ also impressive image of a modern, luxurious, and more pleasant to hear, and feel more gorgeous / proud / precious. And this is not just a mere trend.